Here are some ways to make money on Facebook:
- Create videos with in-stream ads:
- Prerequisites: Accounts need to meet Facebook’s eligibility criteria. Videos must be at least 1 minute long, and bloggers often need to have no fewer than 10,000 followers.
- Specific practices: Add a 1 to 2-second natural pause when making videos to allow for in-stream ads to play. When users are watching your Facebook video, ads will be inserted in the middle. If users want to continue watching the complete video content, they need to watch the ads. This method can attract the attention of the audience. If you have a large number of fans, in-stream ads can be a good choice.
- Add paid subscription options to your page:
- Prerequisites: Accounts need to have a cumulative total of 10,000 followers, or more than 250 repeat customers, as well as 50,000 content interactions or 180,000 minutes of viewing time before the fan subscription function may be unlocked.
- Specific practices: After enabling this function, you can provide exclusive content to subscribed fans and give them discounts and other rewards. For example, create a Facebook group as an exclusive community for subscribers and regularly share content that ordinary users cannot see. At the same time, the Facebook platform has a “Star Reward” function. Users can buy stars and give them to you, and you can also earn additional income from it.
- Collaborate with brands:
- Prerequisites: Your Facebook homepage needs to have a relatively active fan base, which can reduce the risk of cooperation and attract brand parties to cooperate with you.
- Specific practices: First apply for the permission to mark partners. After successful application, look for cooperation opportunities on the brand cooperation management platform and view data analysis. Create content with highly relevant or complementary brands to expand the influence of both parties and make content output more diverse. For example, if you are a food blogger, you can cooperate with food brands, kitchenware brands, etc. to produce related content such as food preparation and kitchenware use.
- Get rewards through Facebook Stars:
- Prerequisites: Only open to Level Up members and partners under platform management.
- Specific practices: After fans register for Facebook Stars, when watching your live broadcast or Reel short video, they can click the “star” icon and send stars to your creator page. For every star your content receives, Facebook will pay you $0.01. You can track the number of stars in Meta Business Suite.
- Hold paid online events:
- Specific practices: Enable the paid online event function on the homepage. Click the “Events” tab to create a new event. Select “Paid” and then fill in event information, prices, hosts (if any), and other information. For example, you can hold online courses, lectures, workshops, fan meetings and other events to attract fans to participate by paying.
- Sell goods on Facebook Marketplace:
- Specific practices: Facebook Marketplace is a platform for users to buy and sell goods. You can sell your second-hand items or new goods here. Ensure that the goods have attractive titles and high-quality pictures, as well as detailed and accurate descriptions, which can increase the attractiveness and credibility of the goods. Display goods to interested buyers according to factors such as product category and location.
- Do affiliate marketing:
- Specific practices: Register for an affiliate marketing program, choose a specific niche market, and then promote related products on your Facebook wall, in created groups, or on managed pages. Whenever someone clicks on the link you shared and purchases goods from a third-party website, you can get a certain percentage of commission (usually between 5% and 25%).
In short, to make money on Facebook, you need to build a certain scale of fan base, provide valuable content, and continuously explore suitable ways to make money for yourself. At the same time, you need to abide by Facebook’s relevant policies and regulations to ensure the normal operation of your account.
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